22th Guangzhou International Toys and Games Fair cum Exhibition of baby products in Guangzhou, the end of last week, journalists invited to the exhibition site observation tag heuer replicas, the number of Shenzhen companies bring products export expected to open the domestic market, but how to open up the domestic market, toys and baby products related to the responsible people are very confused: export and domestic sales of the model is completely different, and sometimes throwing hundreds of millions to the domestic market is still not paid off, and why Yesterday, the reporter interviewed the domestic enterprises by wave form of success stories, the difficult cases for export enterprises one by one doubts.

domestic road is not good to go

According to Guangdong Provincial Bureau of Statistics recently released the latest data show that: In 2009, the industrial contribution to the domestic rate of industrial growth in Guangdong 173.5%. In the case of the export market malaise, In the 22nd Guangzhou International Toy Fair cum Exhibition of baby products, the reporter met Power Plastic Shenzhen Co., Ltd. is responsible for, and this is the second time to participate in domestic trade fairs, the responsible person told frankly , last year participated in a Shanghai Toy Fair, Toy Fair in Guangzhou this year, also participated, is to find opportunities. The company has been doing the export market, so the export market more than 20 years, just ready to turn to the domestic market last year, but in the end how to transition, do not know.

In fact, many businesses faced with Power Plastic Shenzhen Co., Ltd. the same confusion. The export confusion encountered by enterprises can be broadly summarized as follows: in the end how to change What should look for a partner How should the domestic market to open up marketing channels How to build the brand And so on.

willing to invest to develop the domestic market with a range of issues

, the reporter found EBOHR Tao Li, general manager of Shenzhen, and he answered their questions in these puzzles. Why looking for Tao Li to answer these questions The reason is simple, he had been the losers in the export market rolex, also had a domestic market failures, but in the end according to wave to become the leader in the domestic watch industry, and Fiyta, kings, out of the countries with the four watches Rossini list. The company now has as many as 900 in the country over the channels, while the use of traditional marketing channels, brave by road to network marketing, import the table again this year aimed at the domestic market, plans to introduce high-end Swiss watch brands, means one by one so dizzying, successful experience is worth learning. Moreover, the clock had been listed as a 15%.

the successful marketing experts believe that the most difficult to export to the domestic enterprises is difficult shift in thinking. Past export businesses only need to control production costs, figured out what the money every day, reckon raw materials and wages of the workers can, and do the domestic market is different, to be willing to invest.

study consumer demand for innovative and daring

Tao Li that export enterprises in the developing domestic market, there are two crucial problems to be solved; it is necessary to study consumer demand, improve product design and production; second is to develop marketing channels, and strive to master the marketing right to speak. However, many export enterprises have no experience.

. It is understood that,

a Tao Li answered: the market needs. Tao Li said that in the past the domestic watch unknown in the country of foreign nationals in the country can not enter the high-end market, if the watch in the domestic market of 100 million shares, then the high-grade form of foreign domestic market accounted for 85%, or 85 million shares, while domestic competition is the watch brand's market share 1.5 billion space. Tao Li in the draw to the

based on its established brands and channels, many export enterprises over the years

accustomed to receiving orders from abroad - Production - profitable, and all of a sudden confused face of the huge domestic market, often desperate for good enough for marketing channels. Tao Li frankly, to provide consumers with competitive domestic products only have the conditions to open up the domestic market, is more important is the establishment of marketing channels.

the domestic market, large stores now, unknown brand is difficult to enter. How to do Tao Li that there is no awareness campaign will have far-reaching, to store a reason for the introduction of the product. a handful of a few tables, which developed later to the place where two plates placed more than 10 only table in the mall's location is also a good place never a good position to move, then hit the brand image, heritage and value of brand, these need to seize the opportunity to demonstrate and prove himself.

brand, they need time to build, to persevere. Establishment of a channel is completed, and not to sit back and relax from this is that, Tao Li said, the channel as well as